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Yesterday on Old Bond Street you may have noticed an unfamiliar pink glow emanating from one of the street's most imposing buildings. We are pleased to reassure you that it wasn't as a result of extra-terrestrial happenings or an invasion of pink glow worms but rather it was in honor of Ralph Lauren's annual Pink Pony campaign for cancer research.

For the coming week Ralph Lauren stores worldwide will be illuminated in pink to celebrate the launch of the label's Pink Pony collection of products - available in store. It is a cause close to the man himself.

"I have been dedicated to the fight against cancer for more than fifteen years," Ralph Lauren explained. "The Pink Pony Fund marks my commitment to this important cause."

20 per cent of the price of each product from the range sold in the UK goes to The Royal Marsden Cancer Campaign to ensure that cancer can be treated earlier and more effectively across all communities.

Laetitia Casta is Notorious

It has been a very long while since we've heard from or seen beautiful French model Laetitia Casta, but now she's back and looking as divine as ever as the new face of Ralph Lauren's Notorious perfume for women.

With notes of black currant, Italian bergamot, chocolate (yes! chocolate), carnations, patchouli musk, and vanilla, to mention only a few, this lingering scent will leave everyone asking what you're wearing.

So head to your nearest cosmetics counter and get your hands on a sample to test out whether you're as Notorious as you should be.

Cost: 75ml/2.5oz. = $98
50ml/1.7oz. = $78